ABOUT:
OS Inter-solutions is a B2B internet provider. It offers tools and services for Internet reseller companies throughout Latin America.
ROL: PRODUCT DESIGNER
Design Challenge:
End-to-end process.
Time: 5 days
Branding and creative concept development.
Create a website for a B2B internet provider.
Design Method:
Timeline:
Research:
A benchmarking analysis of transnational companies from Latin America, North America, and Europe.
Five in-depth interviews were conducted with men and women between 35 - 45 years old, managers of companies in LATAM.
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Miguel (38)
IT Company Director
Married
Marital Status:
Number of Children:
1
Education:
IT Systems
Miguel has been an entrepreneur for 10 years. He founded his telecommunications company 5 years ago.
He offers Internet service for small and medium businesses and users in general.
Look for the best efficiency and attention in your internet provider.
Personality:
Rational
Emotional
Technological
No Technological
Apps:
Devices:
Laptop
Goals:
Have a consolidated Internet service company in Mexico.
He wants to expand his market to other Latin American countries.
Frustrations:
He has had bad experiences with his suppliers.
Customer service from your current provider is not the best.
The costs are very high, and he cannot offer better prices to his customers.
"Miguel needs a B2B internet provider that offers the fastest internet in Latin America. Count on a friendly platform, but above all offer holistic services
for its clients."
Principal Task:
-
Friendly and easy-to-navigate platform.
-
Easy access with the opportunity to develop personalized services
-
Companion app for out-of-office monitoring.
-
24/7 customer support
Site Map:
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Logo:
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Inspired by the Celtic rune, "Ansuz" means "mouth" and refers to the wisdom that is transmitted orally and in writing.
Os byþ ordfruma ælere spræce,
The MOS transistors also inspire the name,
This was one of the three key developments that made possible the rapid growth of telecommunication bandwidth over the 20th century
A triangular composition that integrates rhythm and movement is included.
It emphasized the movement since the main communication characteristic would be "speed."
Finally, the choice of colors corresponds to the search for a triad of colors that express technology, vitality, and confidence.
Wireframes:
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Style Guide:
AB
Font
Avenir
Bolt
Light
Aa Bb Cc Dd Ee Ff Gg Hh
Ii Jj Kk Ll Mm Nn Ññ Oo
Pp Qq Rr Ss Tt Uu Vv Ww
Xx Yy Zz
1 2 3 4 5 6 7 8 9 0
Buttons:
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Icons 2:
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Contrast Web Ratio:
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Final solution:
