Hi! I am Claudia Monreal,

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Born in Guadalajara, Mexico, I hold a degree in Graphic Design, a Master's Degree in Technological Business Innovation, and doctoral studies in Education, with a research focus on Design Thinking. I am also currently studying Systems Engineering.

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With over 15 years of professional experience, I specialize in Business Transformation, Digital Innovation, Commercial Strategy, Omnichannel Customer Experience, and Growth Marketing, combining strategic thinking, creativity, and technology to develop innovative business solutions.

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Most recently, I worked at GIG Inmobiliaria as National Commercial Development and Marketing Manager, leading commercial and marketing strategies for 27 real estate developments across different markets in Mexico. My role focused on business transformation, commercial process optimization, customer experience, and the integration of digital technologies, CRM platforms, business intelligence, and AI-powered solutions to improve business performance and drive sustainable growth.

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Previously, I worked at Adventa as Communications Lead, specializing in automated omnichannel communication strategies and AI-powered chatbots for clients such as PepsiCo, Heineken, Xiaomi, and General Motors, among others. I also worked at Improving Nearshore as a Digital Marketing Specialist and at Dude Agency as a Senior UX Designer, strengthening my expertise in digital strategy, user experience, and technology-driven business solutions.

 

As CEO, Co-Founder, and Creative Director at Innovation Factory Mexico, I had the opportunity to lead multidisciplinary teams and develop more than 200 projects for small and medium-sized businesses, including IT solutions, digital products, business innovation initiatives, and digital marketing strategies. In several of these projects, I also took on the role of Product Owner. Among the projects I collaborated on were Tour Franquicias Jalisco, the first immersive virtual expo in Mexico, and Truekx, a mobile application for bartering among SMEs.

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As part of my continuous professional development, I began teaching in 2011 at Universidad Panamericana, Guadalajara Campus. Throughout my academic career, I have also collaborated with Universidad de Guadalajara and Universidad del Valle de Atemajac (UNIVA), teaching subjects related to Digital Marketing, Strategic Design, Communication, User Experience, and Innovation.

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As a Business Transformation and Digital Innovation specialist, I have developed a multidisciplinary approach that connects business strategy, technology, data, and human-centered design. I consider myself an analytical leader, creative problem solver, and innovation enthusiast, passionate about helping organizations transform their processes, improve customer experiences, and achieve measurable business results.

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I strongly believe that technology should make people's lives easier and businesses more efficient. My professional goal is to continue creating meaningful solutions that connect people, innovation, and business growth.

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