Background
The world has changed, in the COVID-19 pandemic it was practically impossible to hold face-to-face exhibitions. The franchisors of Jalisco, Mexico, sought to develop a means of contact with their investors. TourFranquicias was the solution proposed for this need
DELIVERABLE
Brand identity
TIMELINE
8 weeks
METHOD
Design Thinking
The need
The project sought to project closeness, dynamism. It was also necessary to communicate that there would be a tour which would take the event to different states of Mexico.
The solution
The logo should express the confidence of the franchisors to continue developing their franchises even in the face of the COVID-19 crisis. The butterfly was chosen for its semiotic meaning: capacity for transformation, metamorphosis and the potentialities of being.
My method in Digital Marketing Strategy
CTA
Lead generation.
Videos
Take care of the details.
Remarketing.
Diagnosis and planning.
Team definition.
Objective definition of guideline.
Website development.
Keyword search.
Generation of ads attractive to the user.
Creation of advertisements of interest to the user.
Track keywords.
Conversion Guideline
Customer loyalty.
Marketing Automation.
Lead qualification.
Alignment between Marketing and Sales.
Identify better lead channels
Weekly growth of
hits
+360%
+250%
Weekly growth of
interaction
Results in 2 months
+360%
Weekly growth of
hits
+250%
Weekly growth of
interaction
million hits
+2
+2
+300%
Weekly growth in
reach
